Peace out: Roche’s Genentech adopts V hand signal in next-gen Ocrevus campaign for multiple sclerosis

July 4, 2022 /
Ocrevus

Beth Snyder Bulik -Senior Editor

The two-finger V sign debuted in Roche’s Genentech first TV commercial for multiple sclerosis treatment Ocrevus. Real patients starring in the “Dear MS” launch ads held up two fingers to signify the two times per year dosing schedule.

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