Media Contact:
Jennifer Myers, Director of Marketing and Communications
Can Do Multiple Sclerosis
Phone: 970-926-1270
FOR IMMEDIATE RELEASE
Can Do Multiple Sclerosis Launches Digital Media Campaign ‘Can Do Day’ to Honor Founder Jimmie Heuga (1943-2010)
Avon, Colo. – September 5, 2014 – Can Do Day is an annual campaign which honors Can Do MS’s founder and Olympic medalist skier, Jimmie Heuga, on his birthday Monday, September 22, 2014, by asking Can Do MS supporters to focus on what they can do, and then do it. An interactive Photo Pledge wall, Can Do Day, inspires others and helps raise awareness for multiple sclerosis (MS).
Can Do Day is showcased through a photo pledge gallery on Can Do MS’s website, which enables fans to submit a photo with a pledge on what they can do. Then, on September 22nd, Can Do Day, the person with the most votes for their Photo Pledge will win a 1964 Olympic poster autographed by Jimmie Heuga, Billy Kidd and Pepi Stiegler, vintage ‘Heuga Express’ trucker hat, Can Do MS duffle bag, and a $50 Trek Light Gear gift certificate.
“Can Do Day was created to bring together inspiring pledges, comments, and support for not only people living with MS, but for anyone who is passionate in doing something they can do,” says Jennifer Myers, Director of Marketing and Communications, Can Do MS. “Can Do Day is an opportunity to honor Jimmie’s philosophy by sharing your can do spirit with all, and connect with others through our website and Facebook page.”
Jimmie Heuga, a pioneer in the MS care management field was diagnosed with MS in 1970. At the time of his diagnosis, Heuga was advised to avoid physical activity to preserve his health. Being a high-caliber athlete and rebelling against his prescribed sedentary lifestyle, Jimmie began developing his own program of exercise and his condition improved. He not only realized the power of exercise, nutrition, positive thinking and movement to enhance his life with MS, more importantly, he realized that by focusing on what he could do rather than what he could not, he was able to go beyond perceived limitations to live his best life with MS.
MS is a chronic neurological disorder that affects the central nervous system, which is made up of the brain, spinal cord, and optic nerves. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. MS has no known cause or cure.
Get involved today by sharing your Can Do Day Photo Pledge on Can Do MS’s website at www.mscando.org/candoday.
Can Do Day is presented by Biogen Idec.
A national nonprofit organization based in Avon, Colo., Can Do MS is an innovative provider of lifestyle empowerment programs that empower people with MS and their support partners to transform and improve their quality of life. For more information, visit the organization’s website at www.mscando.org or call 970-926-1290.